The Good The TCL S325 series is one of the least expensive smart TVs you can buy. Roku TV delivers the best smart TV experience on the market, with a simple, responsive user interface, thousands of apps and constant feature upgrades.
The Bad It has a worse picture than Vizio's E-Series TVs -- but those are only available at 43 inches and up.
The Bottom Line If you want an affordable TV smaller than 50 inches, the TCL S325 series Roku TV should be one of your first choices.
The trend in TVs today is bigger and bigger screen sizes, and I'm the first reviewer to tell you get a larger TV. For years my TV buying guide has included the following line: "Bigger is better: More than any other 'feature,' stepping up in TV screen size is the best use of your money."
But what if money is tight? What if you can't fit a 55-inch TV in that spot? What if a 32- or 40-inch TV -- positively puny by today's standards -- is plenty?
If that's the case for you, start with the TCL S325 series, reviewed here along with its larger brother the S425.
Let's get one thing out of the way first: Their picture quality is mediocre. They can't compete with more expensive sets for black-level performance, contrast or pop. If you want a home theater-worthy image in a budget set, start with the Vizio E-Series. Unfortunately, it's not available in sizes under 43 inches. Put another way: Don't expect great image quality in any TV under 43 inches.
On the other hand, mediocre might be good enough for you, especially if you're buying a smaller set for secondary viewing or you just want the cheapest smart TV you can get. As long as you don't expect too much, you might be perfectly satisfied with a TCL 3- or 4-Series, especially for the price. And if nothing else, I predict you'll like its built-in Roku.
Even though the oldest TVs are from 2017, TCL told CNET that the only difference between them and the 2018/2019 models is in cosmetic design. They have the same picture quality and features. (These models are not available in the UK and Australia.)
We've reviewed the S305 and S405 in 2017 and for this review we compared them with two new 2019 review samples, the 43-inch 43S325 and the 50-inch 50S425. Yes, the cosmetics are slightly different, with the newer sets having black stand legs instead of silver, and slightly different frames around the picture. We also saw some minor differences in image quality (see below for details). But overall not much has changed in two years, and the CNET ratings are the same for all of them.
In other words, you're fine buying the 2017 (S305 and S405) versions for as long as they remain on the market. TCL's representative said they'd be slowly phased out and replaced by the newer models (S325 and S425) this year.
Here's where I mention that the S305 and S325 models have 720p in the 32-inch size, and 1080p resolution (aka full HD) in the 40- and 43-inch sizes, and they can't do high dynamic range (HDR). Meanwhile the S405 and S425 models have 4K resolution and HDR capability.
As you can see on the chart, for most sizes there's no overlap: The 32- and 40-inch sizes are HD only, while the 50-, 55- and 65-inch sizes are 4K HDR only. Most people choose a TV size first, then worry about everything else, so there's not much of a choice in those sizes.
Where sizes overlap (43- and 49-inch) there's typically a $30 to $70 difference. For most buyers in this price range, I don't think it's worth paying that difference. You're better off saving the money and getting the 1080p, HD, non-HDR versions instead of the 4K HDR versions. Yes, you could see some improvement in image quality with some 4K HDR material, but it will be minor at best. See the image quality section below for more.
The best thing about the 3- and 4-Series TVs is built-in Roku. It gives you dead-simple access to just about every streaming app available, including Netflix, YouTube, Amazon Prime Video, Hulu, Sling TV, Pluto TV and more.
Since the apps are built in, you can get to them faster and more easily than via an external streamer, which requires switching inputs and probably juggling a second remote. Of course you can connect other gear (like game consoles or Blu-ray players) to these Roku TVs too, and they have some cool features for people who use an over-the-air antenna to get free TV.
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Roku TV's main competitor is Amazon's Fire TV Edition sets by Toshiba and Insignia. Amazon has its advantages, especially when it comes to voice control with Alexa. But I still like the Roku platform better overall because its menu system is more neutral -- it doesn't force-feed you Amazon Prime TV shows and movies.
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